MoCA of the Month
KUNSTHALLE São Paulo is a space dedicated to contemporary art, founded and run by curator Marina Coelho. Exhibitions and projects are developed by national and international artists specifically for the space, and have a character of experimentation, creating a sense of community and establishing discussions around current social and contemporary art issues. The proposal of the KUNSTHALLE São Paulo is to function as a democratic space, providing an informal ambient, in an attempt to eliminate the existing hierarchies in the relationships between artist, curator and audience.
Accidental Arrangements, Installation view
Composed by an exhibition space and a small reading room, KUNSTHALLE São Paulo serves as a meeting point for artists, theorists, and interested in art in general, which may suggest projects, discursive events, such as lectures and debates, as well as projections videos and concerts. The projects developed together with the artists follow annual themes, so that the public can develop a greater understanding of the topics elaborated.
KUNSTHALLE, opening of Andreas Marti’s exhibition Cutting the Detour
The concept of KUNSTHALLE is used in Germanic Europe to designate spaces, created by associations of artists, which holds temporary exhibitions of contemporary art, but unlike museums, do not have its own collection. These spaces have become large institutions with large budgets that are usually funded by companies and local governments, and are usually directed by renowned curators.
Andreas Marti’s exhibition, Cutting the Detour
In response to these institutions, curators and artists around the world have begun to create alternative art spaces and name them KUNSTHALLE. These spaces are meant to perform the same activities of those large institutions, but in smaller and more democratic formats, with lower budgets and sometimes working on a commercial way.
KUNSTHALLE, reading room
Thus, KUNSTHALLE São Paulo creates, with these other KUNSTHALLEs and KUNSTVEREINs (artists’ associations), a network of mini institutions who see art more as a practice than as an object.
The project series URBANITIES, created by Marina Coelho, aims to create a platform and space for artists, theorists, and interested persons to present their thoughts and projects, generating a debate around the idea of civility and issues of the collective lived in large urban centers.
URBANITIES #4 Informal Economy
To launch the Vitrine, as its new exhibition space, dedicated to small projects and young artists, KUNSTHALLE São Paulo presents the fourth edition of the series URBANITIES, with the project Informal Economy. The informal economy, also called underground economy, encompasses all production of goods and services which are not reported to the government, thus remaining in the margin of formality. Arising as a result of excessive bureaucracy and the high number of taxes, the activities undertaken in the informal economy do not create employment contracts, do not issue invoices and do not contribute with taxes or social security. However, according to the Brazilian Institute of Economics of the Getulio Vargas Foundation, it is estimated that in 2012, the informal economy in Brazil has surpassed R$ 730 billion, equivalent to almost 17% of the Brazilian GDP.
The Vitrine, Informal Economy
Among the activities of the informal economy, the most common is that of street vendors, which are spread by large cities, on the sidewalks and traffic lights, selling the most diverse choice of products. This issue is, on the one hand, the solution for those without a regular job, that find in these activities a way to support themselves, and on the other, a problem for those who have their establishments, registered employees and taxes up to date. Every day countless vendors pass in front of the door of the KUNSTHALLE São Paulo offering their products in a fun price negotiation.
URBANITIES #1, Opening of Trinca’s exhibition Would It Kill You to Start Doing That?
In order to map these activities and raise this debate, during the months of August, September and October, all products offered by vendors at the door of the KUNSTHALLE São Paulo, are being acquired and added to the Vitrine, together with texts found in the internet, in an unsual exhibition in progress, which shows how absurd is the diversity of objects that circulate daily through São Paulo, contributing to the maintenance and growth of the informal economy.
KUNSTHALLE São Paulo
Rua dos Pinheiros, 411
Pinheiros – 05422-010
São Paulo – SP – Brazil
T + 55 11 2339 8586